Information Collection and Use
We are dedicated to protecting your privacy and promise only to use information gathered about you in accordance with the Data Protection Act 1998.
When you place an Order, we may ask you for certain information and you may submit personal data to Paypal or other secure 3rd party payment processors (for example your name, contact numbers, postal address, email address, bank/credit card details).  However, in the case of credit/debit card information, all this information is destroyed following successful processing of your order.

We may also collect information on which products you are interested in and which products you order as well as customer traffic patterns and site use. This information will be kept securely in accordance with our internal security policy and may be used to:
  • process your Order
  • provide you with an up to date, proficient and reliable service
  • assist with fraud prevention
  • open and run your account
  • offer a more personal shopping experience
  • be used as part of general e-commerce trend analysis by a trusted 3rd party
 By making an Order and submitting your data you agree to this use.
We are the exclusive owner of the information collected on this site. We will not sell, share, or rent this information to others, other than our credit card processors who will process your data only so far as is necessary to fulfil your order or for e-commerce trend analysis by trusted 3rd parties.
Customer Contact
If you are an existing customer we will continue to keep you up to date with regards to our products and services unless you tell us not to. If we have difficulties placing an order we will use your contact information to contact you.

Usage Tracking
In order to monitor security and which products and services are most popular with our site registered members and visitors, we track the traffic throughout this website. We may participate in a scheme where certain visitor information is used for analysis purposes, such as general benchmarking of UK product sales; this will not be used to email you nor to pass on any of your personal information.

This website may from time to time include links to other sites managed by third parties. Please understand that we are not accountable for the privacy practices of such other sites. We suggest that you are aware when you leave our site and read the privacy statements of each and every website that collects personally identifiable information.
This privacy policy applies solely to information collected and processed by our websites.
Fraud Prevention 
We reserve the right to pass on any information you provide to us via the website to aid parties involved in fraud prevention and detection.
Data controller
The data controller responsible in respect of the information collected on this website is Bruce Heideman Enterprises, 185 Old Birmingham Road, Marlbrook, Bromsgrove  B60 1DQ, Worcestershire, United Kingdom.
Our data protection registration number is Z2280459.